American Heartlands & Dusty Reins Stories
Crazy Horse Monument

Vernon Palomino Club

The motivation for traveling from Amarillo to Vernon was to document a young bull rider who had just graduated from Clarendon College and would be competing in his first PRCA rodeo as a professional bull rider during the Santa Rosa Roundup Rodeo. The Rodeo Committee told me I would not be allowed to film during the rodeo because I needed a PRCA license to do so. I have documented a number of PRCA in the past and have always followed PRCA media rules and local rodeo committee rules so this was a big disappointment for the young bull rider and myself.

Well, I wasn't about to travel 350 miles with nothing to show for it so I decided to visit two museums which resulted in hosted tours you can view in the links below, and uncovered two more stories!

There were quite a few livestock trailers and horses at the county fairgrounds as I passed by so I stopped to see what was going on and discovered it was a mounted shooting competition sanctioned by USMS. Further investigation revealed the extended Berry family from Wheeler, Texas were all competing in the sport which I thought was a great story. There are more mounted shooting videos from Vernon on the Mounted Shooting playlist. 

Family Mounted Shooting

After I had learned some history of the Santa Rosa Palamino Club while touring the Wilbarger County Historical Museum  I decided to go back to the rodeo arena and follow up on their story. This was the first all-male mounted drill team that I know of. Do you know of another?

Santa Rosa Palomino Club

After a personal visit with PRCA media officials in Colorado Springs, I confirmed the Vernon rodeo committee was misinformed about PRCA media rules and I have covered a number of PRCA-sanctioned events since that time with no problems of any kind. PRCA only restricts me from live streaming if there is a live stream in progress. Other venues may restrict me due to exclusive rights given to media production companies such as the Cowboy Channel. I get that and am happy to promote rodeos that don't get much notice in The American Heartlands.

I did not document the annual parade in Vernon and I am sure there is much more to the community I could cover in the future if I get permission to cover some of the annual rodeo events. If you know of any other good reasons please Contact Us!


Red River Valley Museum

Wilbarger County Historical Museum


Visit Vernon TX: Where the Real West Begins

Vernon, TX - Texas State Historical Association

Vernon, Texas - Google Maps

Santa Rosa Roundup - Home | Facebook

Dusty Reins Schedule

You may see several events on the same day. I can only pick one to go next depending on where I was located during the prior event I attended. Fuel is expensive these days!